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Social and Experimental

I’ve been experimental for as long as I can remember — always drawn to trying new things, pushing creative boundaries, and seeing what happens when you break the usual mold.

This mindset has shaped the way I work. Whether I’m building out a social campaign or crafting something more abstract, I use my skills with one goal in mind: delivering real results. I don’t experiment for the sake of it — I experiment to discover what works.

This page showcases some of that work — where creativity meets purpose, and where bold ideas turn into real impact.

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One of the best examples of this mindset is a project I started recently — DWNTN.

I launched the channel as an experiment, just to see how far I could push it using nothing but SEO, timing, and trend awareness. No ads. No paid promotions. No sharing it with friends or family. Just pure strategy.

Within 45 days, one short hit 800,000 views, the channel crossed 3000 subscribers, and racked up over 2500 watch hours. All organic.

It’s proof that when you understand how content works — and how people think — you don’t need a massive budget. You just need the right approach.

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Another project I’m proud of is the work I did with HARM, a rapper and close friend.

I took over his Instagram with the goal of building a real presence — not just numbers. In a short span, we grew his following to over 1,000, with reels consistently pulling in 40K–50K views and posts averaging 800–1200 likes.

But it didn’t stop there. I stepped beyond just social — helped him build a solid portfolio, refined how he presents himself, and made sure the right people saw it. The result? He’s now landing actual shows and gigs, getting in front of real crowds.

This wasn’t just a client project — it was about understanding the full picture and going the extra mile to make it work.

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Right now, I’m also deep into a long-term experimental project — a game I’ve been building from the ground up over the past 6 months.

It blends RTS (Real-Time Strategy) with FPS (First-Person Shooter) mechanics — something I’ve always wanted to see done right. I’m using Unreal Engine, Maya, and Cascadeur, and right now, I’m focused on the story and world-building phase.

It’s going to take a few years, and I’m okay with that — because this one’s about building something truly original. Something that challenges both how we play and how we think about gameplay.

This is me applying everything I’ve learned — design, storytelling, mechanics, and patience — into a single evolving project.

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If you're looking for work that actually breaks the mold — this is the page to be on.

Click through to see how I’ve helped clients grow organically, built content that pulls real numbers, and taken experimental ideas into real-world results. From launching a YouTube channel that hit 40K views in 20 days, to building an artist’s brand from the ground up, to developing a full-on RTS + FPS game — it’s all here.

Car in the Smoke
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